Joel Hemme
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Hacking Marketing
- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- De: Scott Brinker
- Narrado por: Walter Dixon
- Duración: 6 h y 39 m
- Versión completa
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General4 out of 5 stars 45
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Narración:4 out of 5 stars 37
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Historia4 out of 5 stars 38
Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage.
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5 out of 5 stars
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Great book
- De KraveKnowledge en 04-17-17
- Hacking Marketing
- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- De: Scott Brinker
- Narrado por: Walter Dixon
Get to the point
Revisado: 04-12-17
Would you try another book from Scott Brinker and/or Walter Dixon?
No
What was most disappointing about Scott Brinker’s story?
Spent the first 11 minutes just talking about the term "Hacking". He kept defining the term from other angles. I listened for a total of 1 hour and 8 minutes and learned nothing. He has a lot to talk about but not much to teach.
Maybe the content improves further in. I'm cutting my losses.
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