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Bigger Than This: How to Turn Any Venture into an Admired Brand
- De: Fabian Geyrhalter
- Narrado por: Fabian Geyrhalter
- Duración: 1 h y 42 m
- Versión completa
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General4.5 out of 5 stars 77
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Narración:4.5 out of 5 stars 67
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Historia4.5 out of 5 stars 67
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
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5 out of 5 stars
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Actionable advice for startups and brand managers
- De Freedom Scott en 03-29-18
Outstanding Insights, Great Examples
Revisado: 06-12-18
I just finished listening to Bigger Than This, and found it to offer a variety of immediately useful insights I have already started to apply in my own business. The examples provided were accessible and helpful. Along with Building a Storybrand, these are my two favorite books on thinking about your brand promise and communicating authentically.
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