A. Berlin
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Accessing the Media
- How to Get Good Press
- De: Jill Osborn
- Narrado por: Teri Schnaubelt
- Duración: 4 h y 32 m
- Versión completa
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Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
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A MUST LISTEN/READ!!!
- De A. Berlin en 10-30-20
- Accessing the Media
- How to Get Good Press
- De: Jill Osborn
- Narrado por: Teri Schnaubelt
A MUST LISTEN/READ!!!
Revisado: 10-30-20
This is hands down the best book I’ve read/listened to in regards to marketing, improving visibility, and how to promote the story you want the media to share. If you are a politician, business leader, or anyone who has dealings with the media, this is a must buy.
I actually tested her methods out in real life, and was amazed how well everything she wrote about ACTUALLY worked!! The media shared my narrative because I knew how to sell the story and make it compelling. I easily built trust and friendships with the media by using the framework the author lays out in her book. It was almost like having the answer key to a test, while taking it.
I’m ready for another book by this author!
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