Jakedrummer

He knows how to win. More, he knows the many ways - subtle, brutal, often self-inflicted - we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public.

“Profit killers” are costly expenditures that do one thing: Kill your practice's profits. In her 20 years of experience in the medical cosmetic industry, Kelly Smith has identified 10 key areas that can immediately infuse massive profits into every elective medical practice.