Sloan Newman
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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- De: Bassem Hamdy
- Narrado por: Adam Naranjo
- Duración: 2 h y 35 m
- Versión completa
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General4.5 out of 5 stars 31
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Narración:4.5 out of 5 stars 27
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Historia4.5 out of 5 stars 27
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
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4 out of 5 stars
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Great ABM read for new ABMers
- De Sloan Newman en 06-26-24
- The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- De: Bassem Hamdy
- Narrado por: Adam Naranjo
Great ABM read for new ABMers
Revisado: 06-26-24
As a practicing ABM 1:1/1:few manager, I found this book to be a great refresher. And it’s always great to see others points of view on ABM. I wish it would’ve gone more into process of how one form of ABM feeds the next. Like you creat your 1:1 account ABM to ensure success. Take the parts that are impactful and lift and shift to broaden for 1:few audiences. And finally release those pieces/learnings with a 1:many audience. Or how Mr. Hamdy views the process.
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