Juan Manuel Ordóñez
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- De: Jeff Fromm, Marissa Vidler
- Narrado por: Sean Pratt, Marguerite Gavin
- Duración: 5 h y 43 m
- Versión completa
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General4.5 out of 5 stars 13
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Narración:4.5 out of 5 stars 12
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Historia4.5 out of 5 stars 12
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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5 out of 5 stars
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Nice way to package many millennial insights.
- De Juan Manuel Ordóñez en 05-26-19
- Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- De: Jeff Fromm, Marissa Vidler
- Narrado por: Sean Pratt, Marguerite Gavin
Nice way to package many millennial insights.
Revisado: 05-26-19
Even if the topic it's a bit old, this book has many insights that removes all the myths around millennials.
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