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Join or Die
- Digital Advertising in the Age of Automation
- De: Patrick Gilbert
- Narrado por: Tyler Behnke
- Duración: 10 h y 16 m
- Versión completa
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General5 out of 5 stars 11
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Narración:5 out of 5 stars 11
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Historia5 out of 5 stars 11
Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.
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5 out of 5 stars
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Incredible Book
- De Katherine Healy en 02-03-23
- Join or Die
- Digital Advertising in the Age of Automation
- De: Patrick Gilbert
- Narrado por: Tyler Behnke
Now Even The Illiterate Can Learn About Automation
Revisado: 02-06-23
After listening to this book many times, I think I finally understand why I love it so much. It's not because of the Google Ads, or the Facebook Ads, or the digital marketing automation, although those elements are masterful. It's because it makes me proud of the author. He is not a hero. He is a realist, pragmatist, survivor. At the end of the book, when he rises to heroism, it is so moving because heroism is not in his makeup. His better nature simply informs him what he must do.
If there is ever a time when they decide that some books should be spelled with an upper-case B, "Join, or Die" should be voted first on the list of Books.
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