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When Alexis Blair, 29, is fired from her book publishing job and breaks up with her boyfriend on the same day, she wonders if life is urging her to make a fresh start. She decides it’s time to pursue her lifelong dream of opening a bookstore of her own - even if that means leaving Boston and accepting a job in a curious bookstore in a small seaside town an hour away. But the odd shop, Alexis soon learns, is from more than just a rare, occult bookstore. Something strange is going on in the shop’s secret back room, with its eccentric owner, and in the small town itself.

Celebrating her forty-fifth birthday at her local pub, popular podcaster Alix Summer crosses paths with an unassuming woman called Josie Fair. Josie, it turns out, is also celebrating her forty-fifth birthday. They are, in fact, birthday twins. A few days later, Alix and Josie bump into each other again, this time outside Alix’s children’s school. Josie has been listening to Alix’s podcasts and thinks she might be an interesting subject for her series. She is, she tells Alix, on the cusp of great changes in her life.