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Fifteen-year-old Ellie Mack was the perfect daughter. She was beloved by her parents, friends, and teachers. She and her boyfriend made a teenage golden couple. She was days away from an idyllic summer vacation, with her whole life ahead of her. And then she was gone. Now her mother, Laurel Mack, is trying to put her life back together.

Celebrating her forty-fifth birthday at her local pub, popular podcaster Alix Summer crosses paths with an unassuming woman called Josie Fair. Josie, it turns out, is also celebrating her forty-fifth birthday. They are, in fact, birthday twins. A few days later, Alix and Josie bump into each other again, this time outside Alix’s children’s school. Josie has been listening to Alix’s podcasts and thinks she might be an interesting subject for her series. She is, she tells Alix, on the cusp of great changes in her life.

A girl suffering from paralyzing night terrors finds a missing poster hanging from the door of her apartment building. On that poster is a photograph of a frighteningly familiar face. It's her. Only, she's never seen this photo before and something about its grin scares her. How its eyes seem to follow her no matter where she finds herself in the room.