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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
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General4.5 out of 5 stars 411
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Narración:4.5 out of 5 stars 340
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Historia4.5 out of 5 stars 337
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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5 out of 5 stars
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Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
- The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman
- Narrado por: Steve Kramer
Packed with great content... so many bookmarks
Revisado: 02-12-16
Would you consider the audio edition of The Challenger Customer to be better than the print version?
For many business audio books - I know that they are really good if I then want to go and purchase the print version. This is one where the print version is being delivered tomorrow.
Any additional comments?
So much of the day in and day out reality these days has to do with working through the committee purchasing process within organizations... this book provides excellent information on how to work within that dynamic and to enable them to escape some of the dysfunction.
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