Brad Maruca

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

If you're a young person just beginning your career path or a seasoned professional considering a new direction, there's one crucial key to success: insider advice. That is, learning from the best so that you have a grasp on how to navigate your career before you make the plunge. The good news? This book makes it easy. Commit and Deliver provides intimate insight into what management consultants do, how they interact with their corporate clients, and what it takes to become a good consultant.