Francis

Unconformed questions the whole "you need a college degree to succeed" mantra. It highlights the awesome value in tradespeople and artisans—real people who shape our world. This book focuses on the importance of lifelong learning and resilience rather than a diploma from a lofty institution. The best part? It will show you how to take advantage of real-world opportunities and get unstuck at any stage of life. Unconformed is your guide to becoming "unstuckable."

Competence is the most highly valued professional trait. But it’s not enough to be competent, you have to convey your competence. World-renowned negotiation and deception detection expert, business professor, and mentalist Jack Nasher offers effective, proven techniques to convince others that we are talented, trustworthy, and yes, even brilliant. With Nasher’s help you can showcase your expertise, receive the recognition you deserve, and achieve lasting success.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.