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Leading Digital
- Turning Technology Into Business Transformation
- De: George Westerman, Didier Bonnet, Andrew McAfee
- Narrado por: Jonathan Todd Ross
- Duración: 8 h y 54 m
- Versión completa
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General4.5 out of 5 stars 127
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Narración:4.5 out of 5 stars 116
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Historia4 out of 5 stars 112
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.
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5 out of 5 stars
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Source of "ways towards digitalization" patterns
- De Waleed Abdelmajeed en 09-02-17
- Leading Digital
- Turning Technology Into Business Transformation
- De: George Westerman, Didier Bonnet, Andrew McAfee
- Narrado por: Jonathan Todd Ross
Digital Transdormation is there!!!
Revisado: 06-28-17
I read a summary of the study but the book brings a approach to cases.
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