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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- De: Noah Kerner, Gene Pressman
- Narrado por: Johnny Heller
- Duración: 5 h y 12 m
- Versión completa
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General3.5 out of 5 stars 58
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Narración:4 out of 5 stars 29
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Historia4 out of 5 stars 30
Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"
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4 out of 5 stars
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Great, ex cept for the narration
- De Colin Fast en 10-28-07
- Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- De: Noah Kerner, Gene Pressman
- Narrado por: Johnny Heller
Insightful book
Revisado: 10-10-16
Enjoyable book to listen and has great examples on branding ideas that have worked and ideas that did not work for multiple companies.
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