Anónimo

Have you heard that language is violence and that science is sexist? Have you read that certain people shouldn't practice yoga? Or been told that being obese is healthy, that there is no such thing as biological sex, or that only White people can be racist? Are you confused by these ideas, and do you wonder how they have managed to challenge the logic of Western society? In this probing volume, Helen Pluckrose and James Lindsay document the evolution of the dogma that informs these ideas, from its coarse origins in French postmodernism to its refinement within activist academic fields.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Welcome to the wonderful world of under-evolved bosses, style-of-the-week buzzword management, hapless coworkers, and other worthy fodder. Sound like your company? Scott Adams, creator of the Dilbert comic strip about a harried but determined '90s antihero, brings you his hilarious take on the bizarre realities of life in corporate America.