Emily M. Verbeke
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Get Scrappy
- Smarter Digital Marketing for Businesses Big and Small
- De: Nick Westergaard
- Narrado por: Nick Westergaard, Ann Handley
- Duración: 5 h y 23 m
- Versión completa
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General4 out of 5 stars 36
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Narración:4.5 out of 5 stars 29
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Historia4 out of 5 stars 30
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!
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2 out of 5 stars
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Typical marketing "guru" stuff. Doesn't add much
- De The third Chimp en 07-07-16
- Get Scrappy
- Smarter Digital Marketing for Businesses Big and Small
- De: Nick Westergaard
- Narrado por: Nick Westergaard, Ann Handley
Thumb sideways
Revisado: 10-27-16
Is there anything you would change about this book?
The book certainly isn't without merit, however, it often seemed like a textbook and I don't think that's what the author intended. I took a few ideas away from the book and will go from there. If you're new to marketing and often scared away by the cost of daunting nature of do-it-yourself marketing, this book might help.
What about Nick Westergaard and Ann Handley ’s performance did you like?
There were times when the performance broke free of the bland business-audiobook tone, and I appreciated when it did. Just because it's an audiobook doesn't need to make it borking. However, when the material took a hard turn towards textbookville, the delivery went right with it.
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