Zack Kostantewicz
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
- Duración: 8 h y 59 m
- Versión completa
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General
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Narración:
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Historia
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Required Reading!
- De Amazon Customer en 08-11-20
- Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
Every marketer should read
Revisado: 06-24-21
I loved this book and the powerful insights it provided. Even as a consumer, it is important to know how companies are trying to grab your attention and senses.
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