Fawn

Dense Language, Mediocre Narration

Revisado: 12-06-16

Mike helps us to understand the history of internet advertising, including many of the technical challenges that have been overcome to make it possible for companies to home in quite precisely on specific types of consumers. An excellent section is included on privacy concerns.

I'm wondering if Mike himself has a clearly defined audience in mind to which his book is targeted. I was delighted to learn about the evolution of internet marketing because I anticipated that it would deepen my ability to understand how to implement Mike's suggestions for putting together targeted marketing programs for my own business. But I had misunderstood the book's intent. This book merely tells the story of the ongoing evolution of internet marketing. It does not provide high-traction ideas for tapping into the technologies described.

I found much of the book somewhat difficult to listen to. Part of the difficulty I ascribe to stiff, jargon-laden sentences. Perhaps professional narration may have smoothed the ride. Unfortunately, Mike narrates book himself. He's not unpleasant to listen to, but his cadence made it difficult to stay focused.

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