Dax

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.

Meet Denver, raised under plantation-style slavery in Louisiana until he escaped the "Man" (in the 1960s - by hopping a train. Non-trusting, uneducated, and violent, he spent another 18 years on the streets of Dallas and Fort Worth. Meet Ron Hall, a self-made millionaire in the world of high priced art deals - concerned with fast cars, beautiful women, and fancy clothes. And the woman who changed their lives - Miss Debbie: "The skinniest, nosiest, pushiest, woman I ever met, black or white."