Susan G.
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,285
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Narración:4.5 out of 5 stars 1,007
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Historia4 out of 5 stars 1,002
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- De Rebecca Savage en 01-05-15
- Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
Dated but historically relevant.
Revisado: 01-06-20
Although the material is dated, Moore's contribution is historically relevant. This book should be considered a piece of a larger story. The larger story includes works by Clayton Christensen, Steve Blank and Eric Ries.
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The Formula
- The Universal Laws of Success
- De: Albert-László Barabási
- Narrado por: Ryan Vincent Anderson
- Duración: 7 h y 54 m
- Versión completa
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General4.5 out of 5 stars 609
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Narración:4.5 out of 5 stars 519
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Historia4.5 out of 5 stars 515
Now, based on years of academic research, The Formula finally unveils the ground-breaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why performance is necessary but not adequate. Why "experts" are often wrong How to assemble a creative team primed for success. How to most effectively engage our networks.
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2 out of 5 stars
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Summed up in the first few chapters
- De Amazon Customer en 07-09-19
- The Formula
- The Universal Laws of Success
- De: Albert-László Barabási
- Narrado por: Ryan Vincent Anderson
Excellent work.
Revisado: 10-29-19
Barabasi and his team applies the scientific method to understanding performance and success. Well done.
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