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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- De: Robert Godin, Seth Cialdini
- Narrado por: Jim D. Johnston
- Duración: 3 h y 40 m
- Versión completa
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General4.5 out of 5 stars 11
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Narración:5 out of 5 stars 10
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Historia4.5 out of 5 stars 10
The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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3 out of 5 stars
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Rehashed material, bad play on names
- De markfav en 08-30-22
- Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- De: Robert Godin, Seth Cialdini
- Narrado por: Jim D. Johnston
Just Great!
Revisado: 03-11-21
After looking for what seemed an eternity for a book that explained the psychology of selling, finally found this book!
Most books on marketing and sales are mainly for in person sales. I needed a book for e-commerce sales. This book has all the information you need to get help writing headlines and copy that boost sales.
It gives a great understanding on why people buy and how to target those reasons to make sales. It gives you ideas on how to research marketing ideas. This information is all around us and free!
After listening to this book, I didn't feel the need to keep looking. It just covers everything.
The Narrator is great! You feel as he is talking just to you.
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