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Excellent Analysis

Total
5 out of 5 stars
Ejecución
4 out of 5 stars
Historia
5 out of 5 stars

Revisado: 04-12-23

I love that this book gets straight to the point. Right to the specific techniques of persuasive speaking and gives tons of real world examples. Couldn’t put the book down.

The only areas for improvement that you will notice right away:

1) The tons and cadence of the narrator doesn’t match with what is being said. That being said, it helps break down the speeches so you can focus on the rhetorical techniques taught in the book.

2) The author used the word “Demagogue” ad infinitum. I would recommend using a synonym for that word, because it was used multiple times a sentence which made it hard to focus on the message at times.

Overall, this is by far one of the top books on Rhetorical Persuasion and is non-stop. The book focuses entirely in what was said in speeches and interviews and why each technique was the perfect fit for each situation. Really well done!

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How The Media Really Works

Total
5 out of 5 stars
Ejecución
5 out of 5 stars
Historia
5 out of 5 stars

Revisado: 12-14-22

Holiday explains how the media plays on our emotions to get clicks and views. To do that they need a never ending supply of shock & awe stories. If none exist that day, something needs to be manufactured as long as it kind of looks real and passes a very loose fact checking system.

Feed the bottom of the Media (blogs and small news sites) with fake information and big media outlets can’t help but give it a quick glance and print it or repost to beat their competitors to the story.

This book provides tons of real world stories that will shock you at just how broken the system is and how easy it is to manage attention. Ignore the reviews talking about the Narration. Listen to the Sample. Holiday speaks just like he does in his YouTube videos and I thought it was perfectly interesting and was easy to follow along.

Who will find this book appealing: People in Public Relations, the Media or Social Media influencers. Talks about the techniques the media uses to capture your attention and influence your emotions. 5 Stars without a doubt!

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