Jesse Biter

In many ways, we’re more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort.

Here, drawing on revealing, honest stories from his five decades in business - the company's many successes as well as its stumbles - Koch walks the listener step by step through the five dimensions of Market-Based Management to show stockholders, entrepreneurs, leaders, students - and innovators, supervisors and employees of all kinds, in any field - how to apply the principles to generate Good Profit in their organizations, companies, and lives.

> Enterprise Value walks you step-by-step through the most important challenge of your career. Peter Worrell, the CEO of Bigelow LLC, a renowned private business M&A advisory firm, has spent the last 30 years helping owner-managers make the right decisions for their futures. In this one-of-a-kind guide, he helps you overcome every challenge and make the wisest decisions about selling your company, while ensuring a positive and generative legacy.