Maarten

I found it to be quite basic

Revisado: 09-27-21

I'm a developer at a small company and I've found this book to be very basic. It explores things like setting up e-mail, a website, social media etc. All subjects I would have liked to be explored more deeply than it was in this book.

It's well written though, so if you're truly new in the field and starting a business trying to market it, go for it! If you have some experience in online marketing, you can pass this one.

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Very good scifi story and great voice performance

Revisado: 09-27-21

I enjoyed this book a lot. Where I'm used to like stories with lots of different characters and storylines, this book is very much focussed. It has a limited amount of environments it tells it story from, which in this case is a genuine strength. The concepts the book explores are great for a science enthusiast and will keep you thinking. The voice action is spot on, the accents are well done except for the dutch character, but that's because I'm dutch myself and I know too well how we pronounce english badly :)

Would recommend: 10 out of 10!

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Not very practical

Revisado: 03-28-18

I found the book to be interesting, though it lacks a clear path to start acting like a mathematical corporation. I was hoping to find proper clues on how to dive into the datasets of our own company. But instead the author just mentions that you should teach your data scientists to act like data scientists.

There's soom good generic information in the book, like a proper explanation of privacy risks, information biases and things like that. I just wasn't getting practical information out of this book. It's not for the techy audience.

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Too much history on an interesting subject

Revisado: 02-22-18

I enjoyed the last parts of the book. It had a couple of great stories about the companies that made the internet to what it is today. The author does focus on the negatives of advertisement in a sensible way, but does not mention any alternative for companies to try to engage their public.

There is however way too much history in this book for my taste. I guess I was wrong to think the book was more about internet-attention than the first-printed-newspaper and first-radio-show attention. Those chapters were not very interesting to me.

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Interesting subjects, needlessly humorized

Revisado: 01-23-18

The spacefaring and nanobot-material chapters were truly great. The biomass and organprinting chapters not so much. But I can see that is purely based on my personal interest, so shouldn't hold you back. I liked the structure of the book. All the chapters are sort of standalone, which made for an easy to understand book.

I found the humor to be too much though. They try hard to make subjects more exciting by joking a lot. But for their audience (nerdy popular science people), they should've known that rocket science doesn't need jokes. Nerds don't find rocket science boring! Also, I think they should have hired a professional narrator for recording it. It shows that narrating is not for everyone.

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Good read if you're running a platform

Revisado: 01-23-18

This is a great book. It peels off all the hype and explains most of the concepts in a very clear way. I liked the crowd-chapters the most because there were sound explanations for how a crowd might behave.

Crowds do often behave quite irrationally, and might be more stubborn than you'd expect. I would recommend this book if you're in the business of running a platform or similar service (like a community website).

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Enjoyable insights in game companies

Revisado: 11-28-17

This was a great read! I enjoyed all of the stories, though some gamecompanies interested me a little more than others. It's not a book that will teach you things about how to make a game or set up a company. It is a book about the struggles and successes that some of the more prominent studios and indies have gone through.

It's well written and very clearly narrated (by a voice actor for games of course).

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It's too much of a conspiracy theory

Revisado: 11-13-17

I learned a thing or two reading this book, most notably about how the dark-web functions. The thing that put me off was the reason why you should be invisible in the first place. The author states that even an innocent photo of you (i.e. standing in a lake with a lobster in your hands) can be used against you later on because keeping/catching lobsters might be illegal in parts of the world. For me, that's a weak reason to become invisible.

I'm still defending my own quite bad online invisibility because I have nothing to hide. But that's exactly the thing the author wants me to not say apparently. For my taste, the book is quite heavily leaning towards the conspiracy theory side. We all have things to hide? I'm visible, look me up on Twitter: twitter.com/MaartenHoll :)

I liked the narator though, he really made something out of it, great job!

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A commercial for a framework called octalysis

Revisado: 08-25-17

It is a nice description of quite a number of gaming rules and product-design rules. All the rules are clearly organized in categories, which is the base of the author's framework. Some of them are quite interesting, some are very obvious. The book goes beyond points & badges and is thankfully not fond of adding those to your product without giving it a better thought.

The thing that really put me off was the author being quite self indulgent. Even him mentioning his framework being not superior to others is done in a way that makes it sound like he feels it clearly is superior. The further you get into the book, the more annoying this became for me. It's a commercial for his framework.

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Not too in-depth overview of VR, AR and MR

Revisado: 08-03-17

It's a nice overview of all the current technologies regarding VR, AR and MR. I liked the fact that the author stayed neutral for most of the subjects he covered. But I found the book to be lacking personal opinions and too much about iterating companies and technologies. If you are a tech enthusiastic, you won't be surprised by anything new.

There are some insights to be learned from the book though. For example: naming the major communication discoveries and technologies 1st, 2nd, 3rd and 4th generation was pretty interesting. And the chapter about how grim the world can be if we are all in mixed reality is pretty honest. Seems like my new read will be about IT security and hacking...

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