Kay K.

Paul McKenna wants to help you achieve your true potential in every area of your life. He has spent decades working with sports stars, rock stars, movie stars and business leaders to help them become super successful. Now it's your turn! Here, Paul has distilled seven core easy-to-learn strategies that will give you the edge in life and make you more successful than you'd ever dreamed possible.

Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?