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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
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General4 out of 5 stars 3,616
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Narración:4 out of 5 stars 2,702
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Historia4 out of 5 stars 2,684
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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1 out of 5 stars
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Get the actual book
- De Robert Donoghue en 08-29-06
- Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
Not bad listening material
Revisado: 04-17-11
It is worth listening to, and makes sense, as long as that sense is applied...
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