SPQR

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Before the Five Families who so notoriously dominated U.S. organized crime for a bloody half-century, there was the one-fingered, surpassingly cunning Giuseppe Morello and his murderous coterie of brothers. Born into a life of poverty in rural Sicily, Morello became an American nightmare, pioneering the bizarre initiation rituals, imaginative protection rackets, influential underworld reigns, and Mafia wars later popularized by countless books, television shows, and movies.