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The World's Best Buyer Persona System
- The Buyer Persona Reimagined: It's Not Who They Are but How They Think
- De: Stormie Andrews
- Narrado por: Stormie Andrews, De' Borah Fortune Stott
- Duración: 6 h y 15 m
- Versión completa
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General
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Narración:
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Historia
This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona® System helps you discover how your customers think, and understanding how they think is truly magical!
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Insightful, fun to listen to, and thought provoking
- De Lawrence Ocon en 12-16-21
- The World's Best Buyer Persona System
- The Buyer Persona Reimagined: It's Not Who They Are but How They Think
- De: Stormie Andrews
- Narrado por: Stormie Andrews, De' Borah Fortune Stott
Hands down the most valuable marketing book
Revisado: 11-01-22
I rarely write reviews, but this book was so good that I had to. I've always said this; a good book is a complete solution to a narrowly defined problem. And if you are struggling with positioning your business and finding your market, then this will be the most important book you will ever read.
As a marketer myself, I've always struggled with finding the right appeal that makes people buy and finding the most significant market for my services. This book taught me exactly how to find the biggest potential market for my services and how to position to capture it.
I've always hated fill-in-the-blank frameworks because I preferred understanding the process instead. But this is the best framework I've ever seen. There's nothing redundant or unnecessary, and it is structured in a perfect order to fully understand what you are doing.
The audiobook has the advantage because the host invited a person that asks questions after each chapter. This was immensely valuable because she asked all the questions I thought about.
Hands down, this was one of the most valuable books I've ever read. I can't express how thankful I am for compressing your knowledge into that book.
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