Kh Monjurul Kari

Great Book!

Revisado: 11-01-19

If you want to save your business from yourself or your gut decision, and want to avoid disasters, this book would be very helpful for you. Most of the business leaders take decisions from their heart, not from their head.
“Never Go With Your Gut” is a book written by Dr. Gleb Tsipursky who is a disaster avoidance expert. In this book the author simply describe the way to avoid other terrible advice, cognitive biases and wrong decisions in the work-place thus a business leader can be able to avoid business disasters.

When I completed my MBA, I wanted to be a leader and started my own online business. I thought if I follow my passion I must be successful. When I launch my favorable product in my locality without verifying the demand in the market, I saw that this product is not properly welcomed by the consumer. They would like to buy this product from local market rather than online market. My gut decision about which product had to launch in online business sector proved wrong. If I had this book earlier, perhaps I could have avoided some bad situations in my life.

There are many cognitive biases and dangerous judgmental error which has great impact on our gut based decisions. I found 12 specific techniques to address dangerous judgmental errors in this book. It includes Identify elements and make a plan, Probabilistic thinking, make predictions about the future, Consider alternative options, past experiences and other people’s perspectives and so on. I think it helps me to take proper decision in workplace.

Another cognitive bias which is described in this book is overconfidence. As a leader one should have to be confident, not overconfident. Dr. Gleb Tsipursky identified some judgmental errors in our professional life and included many exercises for us. I feel that this book is highly recommended for leaders, decision makers and business professionals. Thanks all.

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