Jeffrey
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From Mind to Market
- Reinventing the Retail Supply Chain
- De: Roger D. Blackwell
- Narrado por: Dennis McKee
- Duración: 7 h y 46 m
- Versión completa
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General3 out of 5 stars 17
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Narración:2.5 out of 5 stars 5
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Historia2 out of 5 stars 5
When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
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1 out of 5 stars
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Look elsewhere
- De Tak en 03-17-05
- From Mind to Market
- Reinventing the Retail Supply Chain
- De: Roger D. Blackwell
- Narrado por: Dennis McKee
Dreadful - Not Recommended
Revisado: 05-15-11
This book is old. Most references are to things and companies from the 90's and earlier. He doesn't mention companies of today, such as Microsoft, Apple, Google, etc. And he doesn't really talk about Supply Chain either - only Demand Chain and most of his ideas are about marketing and sales not supply. Definitely not worth reading.
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