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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- De: Leslie Zane
- Narrado por: Kelli Tager
- Duración: 8 h y 47 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
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5 out of 5 stars
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Extremely insightful
- De Amazon Customer en 02-25-25
- The Power of Instinct
- The New Rules of Persuasion in Business and Life
- De: Leslie Zane
- Narrado por: Kelli Tager
Extremely insightful
Revisado: 02-25-25
I love this new approach to marketing. It makes so much sense and yet it seems so revolutionary, based on all of my prior experience with marketing.
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