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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- De: Margaret Mark, Carol S. Pearson
- Narrado por: Randye Kaye
- Duración: 15 h y 16 m
- Versión completa
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General4 out of 5 stars 11
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Narración:4.5 out of 5 stars 8
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Historia4.5 out of 5 stars 8
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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1 out of 5 stars
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The narrator reads the in-line citations
- De Jason Gilbert en 10-22-22
- The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- De: Margaret Mark, Carol S. Pearson
- Narrado por: Randye Kaye
Loved it!
Revisado: 12-29-22
I’ve just finished reading and listening to the heroe and the outlaw. It was exactly what I was looking for to improve my marketing with meaning. Finding out my business archetype has made a huge difference in our choices and the way we deliver our message, I’d already done this before I read the book but it certainly gave me a more profound knowledge of the subject and a deeper understanding of the massages we want to deliver and in which way.
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