Anónimo

By late 1988, hip hop was more popular than ever. But a tragedy at a concert fueled a different narrative: that rap music was dangerous. Enter Slick Rick, an artist well-aware of the power of storytelling.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

D Hunter's investigation into his mentor's murder leads into a parallel history of hip hop, a place where renegade government agents, behind-the-scenes power brokers, and paranoid journalists know a truth that only a few hard-core fans suspect. This rewrite of hip-hop history mixes real-life figures with characters pulled from the culture's hidden world, including Jay Z, Kanye West, and Russell Simmons.