S. Henderson

More Than a "Sales Book", It's a Performance Manua

Revisado: 02-05-21 El oyente recibió este título gratis

I've just finished listening to the audio book version of "Selling With Authentic Persuasion" by Jason Cutter. I'm not a "salesperson". At least that is what I've thought before "reading" this book. Jason dispells this notion by addressing the premise both emotionally and with sales competencies. Early chapters address the "why" of our "not a salesperson" thoughts and encourages us to explore our "why" for doing what we do. The rest of the book is a deep-dive into the sales process. Rest assured, Jason does not provide a "sales process" as is typical of sales training. He gives detailed and solid instruction on building relationships, believing in our product, service, and selves (mindset), and moving our prospects through a persuasive journey to "yes". Thus we transform from order-taker to quota-breaker! Jason helps us "regular folk" (not full-time salespeople) - business owners, leaders in organizations, and even family members - understand and implement persuasive techniques. He also provides a lot for experienced, full-time sales professionals who think they know all they need to know about selling that can help them uplevel their results to greater success. My goal here: to persuade you to get this book!

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