Gareth Walters
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- opiniones
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- votos útiles
- 12
- calificaciones
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Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- De: Paul Feldwick
- Narrado por: Paul Feldwick
- Duración: 8 h y 28 m
- Versión completa
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General5 out of 5 stars 12
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Narración:5 out of 5 stars 10
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Historia5 out of 5 stars 10
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
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5 out of 5 stars
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Superb - essential reading
- De Gareth Walters en 03-11-21
- Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- De: Paul Feldwick
- Narrado por: Paul Feldwick
Superb - essential reading
Revisado: 03-11-21
From start to finish this book is a triumph.
I learned such a tremendous amount - from Barclaycard, Posh & Becks, Honey monster, Coca Cola and many more useful insights on distinctive assets, mental and physical availability and creativity.
Like Paul’s first book Anatomy of Humbug Paul’s super narrating amplifies it above any other audible book.
I hope the advertising and broader business readers support both of Paul’s books through bumper sales as they so richly deserve.
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- Duración: Aún no se conoce
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General1 out of 5 stars 1
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Narración:1 out of 5 stars 1
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Historia1 out of 5 stars 1
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1 out of 5 stars
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Buy Hal Higdens book instead
- De Gareth Walters en 02-13-18
Buy Hal Higdens book instead
Revisado: 02-13-18
Waste of time & money. Lots of stories about army training and mindset but little practical application for marathon running.
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