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“Saving Giving” is on Us

Total
5 out of 5 stars
Ejecución
5 out of 5 stars
Historia
5 out of 5 stars

Revisado: 09-21-21

A relationship between a donor and a fundraiser is a delicate dance. While there is plenty of data available thanks to research, the day-to-day in a typical development office is often filled with assumptions about what the donors may think or feel. Lisa’s book is a revelation as she shares her unique donor experience. It features anecdotal stories that make you laugh at first to then have you ponder - why does this keep happening? There's plenty of advice on what to do and what not to do when working with donors and the book is a great refresher on the most recent data in the field of fundraising. While open and clear communication with donors provides solutions for many of the issues outlined, the main call to action is to reevaluate our approach to fundraising at large now that we are in the midst of a generational shift. The title of the last chapter sums it all up – “Saving Giving” is on Us.

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