liron sinay
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The Anatomy of Humbug
- How to Think Differently About Advertising
- De: Paul Feldwick
- Narrado por: Paul Feldwick
- Duración: 5 h
- Versión completa
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General4.5 out of 5 stars 15
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Narración:4.5 out of 5 stars 10
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Historia5 out of 5 stars 10
How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.
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5 out of 5 stars
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I wanted to argue but had to agree
- De liron sinay en 07-26-24
- The Anatomy of Humbug
- How to Think Differently About Advertising
- De: Paul Feldwick
- Narrado por: Paul Feldwick
I wanted to argue but had to agree
Revisado: 07-26-24
a brilliant easy to listen to and to grasp history of how advertisers think of advertising.
it's a learning experience, a humbling one, and a valuable practical lesson all at once.
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