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Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

Beliefs are very powerful. When you change your beliefs, you change your behavior and thus your outcomes. This is not some new age feel-good idea. There is solid research to back this up. I'll give you two examples. Gunder Hägg, a Swedish athlete, held the record for the one-mile run at 4:01.4, which he achieved on July 17, 1945. It took nine years for that record to be broken. On May 6, 1954, Roger Bannister broke that record and ran the one mile at 3:59.4. Only two months later, that record was broken, and every few years since then the record is set lower and lower.

You will never quite know how many opportunities you have missed by lacking the persuasive powers to truly get what you want out of life. Whether it's attaining more influence at work, or simply getting the kids to do the dishes. All too often people are left wanting, as they aren't equipped with the right psychological tactics to get these things done. Imagine if you could effectively massage conversations in your favor, without manipulation or deception, to effortlessly bring people round to your way of thinking.