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We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.

Paris, near the turn of 1933. Three young friends meet over apricot cocktails at the Bec-de-Gaz bar on the rue Montparnasse. They are Jean-Paul Sartre, Simone de Beauvoir and their friend Raymond Aron, who opens their eyes to a radical new way of thinking. Pointing to his drink, he says, 'You can make philosophy out of this cocktail!'

A lively and engaging guide to vital habits of mind that can help you think more deeply, write more effectively, and learn more joyfully.

E. H. Gombrich's world history, an international best seller now available in English for the first time, is a text dominated not by dates and facts but by the sweep of experience across the centuries, a guide to humanity's achievements, and an acute witness to its frailties.

Neuroscientist V. S. Ramachandran is internationally renowned for uncovering answers to the deep and quirky questions of human nature that few scientists have dared to address. His bold insights about the brain are matched only by the stunning simplicity of his experiments - using such low-tech tools such as cotton swabs, glasses of water, and dime-store mirrors.

Thousands of novels are published around the world every year. There are so many readily available, it would take multiple lifetimes for a single person to even read a fraction of them. But it hasn’t always been that way. While humans have always been storytellers, the novel as we recognize it today is a relatively new art form in the timeline of human culture. Of all the ways we tell stories, why has the novel become such a perennial favorite? How did the novel go from a narrative experiment with a low-brow reputation to a cultural touchstone and focal point of modern literature?

This program explains the concepts of Davis Dyslexia Correction® for people who would rather listen than read. At the age of 38, Ronald D. Davis made a discovery about a perception that enabled him to read a book cover to cover - for the first time. The methods he developed have helped thousands of children and adults around the world to overcome reading, writing, study, and attention problems.

English magicians were once the wonder of the known world, with fairy servants at their beck and call; they could command winds, mountains, and woods. But by the early 1800s they have long since lost the ability to perform magic. They can only write long, dull papers about it, while fairy servants are nothing but a fading memory.

In the 12 fascinating lectures of Understanding Human Emotions, Professor Lawrence Ian Reed helps us consider our emotions from an evolutionary point of view, exploring why we have these consistent feelings and physical responses to specific stimuli in our lives, and how they benefit us. Averaged over the course of evolutionary history, our emotions motivate us to act in ways that best promote our survival and reproduction. Without the full range of our emotions, we simply would not be here.

Psychopathy is a personality disorder that has long captured the public imagination. Newspaper column inches have been devoted to murderers with psychopathic features, and we also encounter psychopaths in films and books. Individuals with psychopathy are characterized in particular by lack of empathy and guilt, manipulation of other people and, in the case of criminal psychopathy, premeditated violent behavior. They are dangerous and can incur immeasurable emotional, psychological, physical, and financial costs to their victims and their families.