Daniel Callirgos
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The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
- De: Todd Caponi
- Narrado por: Todd Caponi
- Duración: 4 h y 41 m
- Versión completa
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General4.5 out of 5 stars 94
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Narración:4.5 out of 5 stars 81
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Historia4.5 out of 5 stars 80
Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.
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5 out of 5 stars
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Great book for Sales Leaders!
- De L Ward en 05-27-20
Very good new concepts but i got lost sometimes
Revisado: 03-01-19
The Book has a very good and unique approach for how to sale using honesty. The author develops new concepts and gives useful tools that, applied well, can give you an advantage in regard to your competitors. However is not a guideline to a presentation sales. The chapters have theoretical and practical content but they do not follow a consistent path for sales from beginning to end.(the chapter of prospecting by email feels disconnecting to the book in my opinion)
Also, he repeats some of the same concepts in different chapters of the book, which makes it difficult if you are trying to build and Scprit or a framework for your presentation company. If this is your first book on sales, I will recommend you to read also other books that are focus on the presentation process and apply the concept of these book.
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