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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
- Duración: 9 h y 36 m
- Versión completa
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General4 out of 5 stars 259
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Narración:4 out of 5 stars 222
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Historia4 out of 5 stars 214
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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1 out of 5 stars
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Opinionated and one-sided
- De Michael Parks en 06-23-11
- Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
Nice mix of anedotes, business and product focus
Revisado: 07-27-11
I don't usually write reviews but when I saw the previous two reviews were so negative, I had to chime in because I rather enjoyed the book. While it was a little self-absorbed at times, there were some interesting perspectives about the car business and American Business in general that I thought were well formed. I work in the aerospace industry and I can agree with Mr. Lutz that when the people with the passion for the product & customer are not the same people running the business, then business will soon dry up.
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