Geovanny Reyes
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- De: Greg Creed, Ken Muench
- Narrado por: Greg Creed, Ken Muench
- Duración: 7 h y 30 m
- Versión completa
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General4.5 out of 5 stars 42
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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5 out of 5 stars
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Marketing is simple, but is not easy
- De Geovanny Reyes en 03-05-22
- R.E.D. Marketing
- The Three Ingredients of Leading Brands
- De: Greg Creed, Ken Muench
- Narrado por: Greg Creed, Ken Muench
Marketing is simple, but is not easy
Revisado: 03-05-22
Without doubt, R.E.D. marketing by Greg and Ken is the one and only marketing book with all what we need to find a way in the complex postmodern age.
The postmodern age on what we live shows that marketers have been doing just practice whereas the theory has left aside due to the inescapable FOMO and have triumphed unprofitable ideas like emotional connection or content is king and ideas funded on sociology or culture are necessary to have a stand out brand that get actual profitability.
R.E.D. Is a framework tested in 150 countries colliding sciences like sociology and anthropology plus a vast marketing library about two decades by tens of authors, all to develop a frame with to get real advantage, growth the brand and sure, win clients and money.
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Paid Attention
- Innovative Advertising for a Digital World
- De: Faris Yakob
- Narrado por: Matthew Lloyd Davies
- Duración: 6 h y 27 m
- Versión completa
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General5 out of 5 stars 13
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Narración:5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.
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5 out of 5 stars
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Change your thinking, change your results
- De Geovanny Reyes en 02-28-22
- Paid Attention
- Innovative Advertising for a Digital World
- De: Faris Yakob
- Narrado por: Matthew Lloyd Davies
Change your thinking, change your results
Revisado: 02-28-22
Without doubt this is the 2nd best marketing book, just behind R.E.D Marketing.
It's one of the most comprehensive thesis about marketing with either past and modern perspectives about advertising, providing countless references to neuroscientific theories, philosophical positions, historical contexts, statistics and even artistic framings. Faris Yakob shows a marvel interdisciplinary knowledge and there's an enormous effort behind this work and thanks to that effort, anybody hoping to start a deep journey or evolve their knowledge about marketing/advertising will end up having clear mental models after reading this book.
In some perspectives it must be consider a must-read by all the marketers and agencies.
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