David
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Your Marketing Sucks.
- De: Mark Stevens
- Narrado por: Michael Arkin
- Duración: 5 h y 20 m
- Versión completa
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General3.5 out of 5 stars 73
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Narración:3.5 out of 5 stars 19
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Historia3.5 out of 5 stars 19
This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.
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2 out of 5 stars
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Your Marketing Sucks
- De Kevin en 08-29-04
- Your Marketing Sucks.
- De: Mark Stevens
- Narrado por: Michael Arkin
Not good...
Revisado: 04-10-06
I think i'm sick of listening to these blowhard talk about small business, marketing, sales, etc. About the only people I can read are the direct marketing guys like Dan Kennedy, Jay Abraham, etc. At least they give you practical advice for targeting your customers. The author is annoying (the narrator is worse). I can agree that on a 50,000 foot view the book probably is ok, but you will get more of a philosophy out of the book then actual advice. Plus, I find this more for marketing executives than for small-mid size business owners. I would much rather invest in some kind of direct response marketing coach book where they give you advice you can use.
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,104
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Narración:4.5 out of 5 stars 1,373
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Historia4.5 out of 5 stars 1,369
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
- All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
BORING!
Revisado: 04-04-06
I'm sorry, but I found this whole book extremely boring and dry. I run a small business and Seth claims that his book is geared towards companies large and small. WRONG! I could've summed up the book in a paragraph.
I guess I've gotten used to reading books by direct marketers who apply their techniques in the real world to increase sales. I'm not sure who exactly would find value in this book unless you are running the ad dept. at some big fortune 500 company. Branding is out by the way.
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esto le resultó útil a 3 personas