Carlos Michaelsen Binz

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

We live in an extraordinary time. Technological advances are happening at a rate faster than our ability to understand them, and in a world that moves faster than we can imagine, we cannot afford to stand still. These advances bring efficiency and abundance - and they are profoundly deflationary. Our economic systems were built for a pre-technology era when labor and capital were inextricably linked - an era that counted on growth and inflation and an era where we made money from inefficiency.