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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 428
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Narración:4 out of 5 stars 362
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Historia4.5 out of 5 stars 357
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
- How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
Dull material, made worse by dull narration sounds like text to voice bot
Revisado: 03-15-25
Not particularly interesting and painful to listen to. Would be better off reading the physical book.
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