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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 3 h y 37 m
- Versión completa
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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Great nibbles
- De L. Pelto en 09-21-16
- The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
Expected a better story and direction
Revisado: 11-30-19
Jiwa has a reputation for being an expert story teller, I'm afraid that wasn't evident in her book. I found the book a thematically repetitive compilation of "success stories" with little specific direction/advise. I say "success" because so many of the referenced successes are folks who've done very well by selling people not necessarily goods of intrinsic value but rather, as Jiwa says herself, things people are willing to pay for (thank you good marketing) and therefore 'worth' what they sell for. Sorry, just not my world.
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The Evolution of Beauty
- How Darwin's Forgotten Theory of Mate Choice Shapes the Animal World - and Us
- De: Richard O. Prum
- Narrado por: Dan Woren
- Duración: 13 h y 39 m
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In the great halls of science, dogma holds that Darwin's theory of natural selection explains every branch on the tree of life: which species thrive, which wither away to extinction, and what features each evolves. But can adaptation by natural selection really account for everything we see in nature? Yale University ornithologist Richard Prum - reviving Darwin's own views - thinks not.
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Excellent Ornithology then a PC Polemic
- De Fred en 10-08-18
- The Evolution of Beauty
- How Darwin's Forgotten Theory of Mate Choice Shapes the Animal World - and Us
- De: Richard O. Prum
- Narrado por: Dan Woren
Great info throughout ... maybe less one chapter
Revisado: 06-22-18
Whether you're into the theory of evolution or not, birds or the science of attraction, you'll learn a great deal from Prum; and he'll keep you entertained. The only chapter I didn't care for was the one in which he makes an all-so-overworked, psychobabbly argument for the evolution of same-sex attraction.
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Cork Dork
- A Wine-Fueled Adventure Among the Obsessive Sommeliers, Big Bottle Hunters, and Rogue Scientists Who Taught Me to Live for Taste
- De: Bianca Bosker
- Narrado por: Bianca Bosker
- Duración: 12 h y 17 m
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Professional journalist and amateur drinker Bianca Bosker didn’t know much about wine - until she discovered an alternate universe where taste reigns supreme, a world of elite sommeliers who dedicate their lives to the pursuit of flavor. Astounded by their fervor and seemingly superhuman sensory powers, she set out to uncover what drove their obsession and whether she, too, could become a “cork dork”.
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Interesting but not educational
- De Blake Brasher en 10-14-17
- Cork Dork
- A Wine-Fueled Adventure Among the Obsessive Sommeliers, Big Bottle Hunters, and Rogue Scientists Who Taught Me to Live for Taste
- De: Bianca Bosker
- Narrado por: Bianca Bosker
Very good 'read' if your REALLY into wine
Revisado: 04-07-17
Would you recommend this audiobook to a friend? If so, why?
I'd recommend this wine to enophiles; novices - seek enjoyment elsewhere
What does Bianca Bosker bring to the story that you wouldn’t experience if you just read the book?
Bosker does a great job of summarizing a Somm's (sommelier) experience while at the same time educating you about wine ... with one caveat. Her presentation is a bit (maybe more) narcissistic. By the end of the book, I get it, you're really great at what you do and you surpass most others ... I could have done with a less bold, 'fruit' forward, in your face, short-finish presentation.
Any additional comments?
She closes with a reflection on how fMRI (a computer image of what areas of your brain are working hard under different tasks). While her concluding statement is accurate, she's hyperbolic. (as someone familiar with brain imaging) If i took a ditch digger and put him/her in a fMRI and measured their reaction to shoveling shit vs. a control group ... the professional ditch digger would show greater activation of certain brain regions. The clinical significance of this, beyond they are, simply put, thinking 'harder' about it, could be meaningless. I really wish she ended the book in a different fashion.
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Inferno
- A Novel
- De: Dan Brown
- Narrado por: Paul Michael
- Duración: 17 h y 12 m
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Harvard professor of symbology Robert Langdon awakens in an Italian hospital, disoriented and with no recollection of the past thirty-six hours, including the origin of the macabre object hidden in his belongings. With a relentless female assassin trailing them through Florence, he and his resourceful doctor, Sienna Brooks, are forced to flee.
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Formulaic and Hard to Finish....
- De Livia en 06-15-13
- Inferno
- A Novel
- De: Dan Brown
- Narrado por: Paul Michael
Probably the last Dan Brown I'll 'read'
Revisado: 01-07-16
Any additional comments?
This book kept me entertained, sometimes thrilled. As with much of Brown, I love the travel diary-like pictures he paints (now I have a greater appreciation for Florence). But that's not what the books about. My 3rd DB, it feels formulaic. All of our characters have too many unrealistic close calls.
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Unlikeable
- The Problem with Hillary
- De: Edward Klein
- Narrado por: Jeff Cummings
- Duración: 5 h y 10 m
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In 2012, he skewered "amateur" Barack Obama. In 2014, he revealed vicious infighting between the Obamas and the Clintons. Now, New York Times bestselling author and investigative reporter Edward Klein turns his attention to Hillary Clinton and asks: why exactly is Hillary so unlikeable?
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Occasionally time dampers our memory - this reminds us
- De Linda S. en 10-19-15
- Unlikeable
- The Problem with Hillary
- De: Edward Klein
- Narrado por: Jeff Cummings
An Experienced Journalist Who Writes Like A Novice
Revisado: 10-17-15
Any additional comments?
This book is loaded with interesting information (incl. facts) about Hillary Clinton. What's disappointing is how it lacks ANY objectivity. For such a tenured author, it is also contradictory many times, even within the same chapter (ex. Obama didn't let Clinton make any foreign policy decisions .... It was Clinton's foreign policy decisions that were so catastrophic, etc.) I learned a lot, but one must also presume that a book that relies 98% of the time on ONE anonymous source and is clearly intended to burn HRC (and btw, I don't care for her at all) is not necessarily truthful nor objective.
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esto le resultó útil a 5 personas
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Hollywood Hills
- A Novel
- De: Joseph Wambaugh
- Narrado por: Christian Rummel
- Duración: 11 h y 18 m
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LAPD veteran "Hollywood Nate" Weiss could take or leave the opulence, but he wouldn't say no to onscreen fame. He may get his shot when he catches the appreciative eye of B-list director Rudy Ressler, and his troublemaking fiance, Leona Brueger, the older-but-still-foxy widow of a processed-meat tycoon. Nate tries to elude her crafty seductions, but consents to keep an eye on their estate in the Hollywood Hills while they're away.
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By Wambaugh, Hence A Standard For Others!
- De Ted en 07-14-17
- Hollywood Hills
- A Novel
- De: Joseph Wambaugh
- Narrado por: Christian Rummel
I so wanted to like this story, SORRY
Revisado: 10-07-15
Any additional comments?
This story didn't work for me at all. The writing and character development are no better than what you'd expect from someone taking their first fiction/crime writing course. As someone who knows the LAPD intimately, I'm also confused by the various department-specific references, some of which are current to the story (consent decree) and others that are outdated (rovers vs Astros). But the main issue is the story and dialogue. Sorry
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esto le resultó útil a 2 personas
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Heart of Darkness
- De: Joseph Conrad
- Narrado por: Alan Munro
- Duración: 4 h y 40 m
- Versión completa
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Although Heart of Darkness was one of the first literary texts to provide a critical view of European imperial activities, it was initially read by critics as anything but controversial. While the book was generally admired, it was typically seen either as a condemnation of a certain type of adventurer who could easily take advantage of imperialism’s opportunities, or else as a sentimental novel reinforcing domestic values: Kurtz’s Intended, who appears at the novella’s conclusion, was roundly praised by turn-of-the-century reviewers for her maturity and sentimental appeal. A classic.
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I CANNOT LISTEN TO THIS NARRATOR!
- De bracken en 02-23-14
- Heart of Darkness
- De: Joseph Conrad
- Narrado por: Alan Munro
Great Story, Poor Performance
Revisado: 08-21-15
Would you be willing to try another one of Alan Munro’s performances?
ONLY if it's a physics book.
Any additional comments?
The good story gets lost in the monotone performance of the narrator.
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The Truth About Caffeine
- De: Marina Kushner
- Narrado por: Timothy McKean
- Duración: 4 h y 52 m
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The Truth About Caffeine exposes caffeine's darker side that scientists know but that the beverage, confectionery and pharmaceutical industries have tried to suppress. Caffeine is a highly addictive drug, does not offer any nutritional value and has not been proven safe. Epidemiological, clinical and laboratory studies link caffeine to heart disease, pancreas cancer, bladder cancer, hypoglycemia and central nervous system disorders. New and updated third edition.
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Near total BS
- De jsbthree en 01-13-15
- The Truth About Caffeine
- De: Marina Kushner
- Narrado por: Timothy McKean
Just a list of possible caffeine effects...
Revisado: 08-04-15
Any additional comments?
This book has lots of 'facts' about caffeine but has huge, unsurmountable flaws. The first of which is that it reads as merely a list of possible effects of caffeine without giving any weight to which are more likely/common or have a strong empirical foundation to those with little to no support in the literature. It is read in a pressured, monotone voice that makes the 'list' even more difficult to stomach (sorry).
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Stiff
- The Curious Lives of Human Cadavers
- De: Mary Roach
- Narrado por: Shelly Frasier
- Duración: 8 h
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For two thousand years, cadavers have been involved in science's boldest strides and weirdest undertakings. They've tested France's first guillotines, ridden the NASA Space Shuttle, been crucified in a Parisian laboratory to test the authenticity of the Shroud of Turin, and helped solve the mystery of TWA Flight 800. For every new surgical procedure, from heart transplants to gender reassignment surgery, cadavers have been there alongside surgeons, making history in their quiet way.
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I worked with cadavers for years, but....
- De POQA en 11-11-12
- Stiff
- The Curious Lives of Human Cadavers
- De: Mary Roach
- Narrado por: Shelly Frasier
The dead have never been so interesting
Revisado: 07-27-15
Any additional comments?
This book provides a very interesting view of corpses. Could have done without author's personal moral views.
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The Bees
- A Novel
- De: Laline Paull
- Narrado por: Orlagh Cassidy
- Duración: 10 h y 16 m
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Flora 717 is a sanitation worker, a member of the lowest caste in her orchard hive, where work and sacrifice are the highest virtues and worship of the beloved Queen the only religion. But Flora is not like other bees. With circumstances threatening the hive's survival, her curiosity is regarded as a dangerous flaw, but her courage and strength are assets. She is allowed to feed the newborns in the royal nursery and then to become a forager, flying alone and free to collect nectar and pollen.
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My Favorite Book of 2014
- De Em en 12-07-14
- The Bees
- A Novel
- De: Laline Paull
- Narrado por: Orlagh Cassidy
Fictional bee society with traces of Catholicism
Revisado: 07-26-15
Any additional comments?
I am certain this book will interest many ... a sisterhood of bees living their communal lives and one in particular, facing the a challenge that all but the Queen is permitted, motherhood. I found parts of the story interesting and then others over-told. Honestly, maybe it's my naivety but I expected to learn something more about bees. Just not my thing.
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