Liat Dolengiewicz
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- 9
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,920
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Narración:4.5 out of 5 stars 5,841
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Historia4.5 out of 5 stars 5,804
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
- Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
This book is a must!
Revisado: 06-02-20
The ideas are simple and elegant. It’s full of super relevant data and anecdotes and it’s perfectly read.
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,931
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Narración:4.5 out of 5 stars 1,599
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Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
- Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
A wonderful, super practical listen!
Revisado: 05-21-20
I enjoyed the book very much. It gives a great understanding of what ‘Growth Hacker Marketung’ is, why it’s important and how it’s done well. The book is honest and gives real and relevant examples. I enjoyed it a lot!
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