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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
- De: Gabe Zichermann, Joselin Linder
- Narrado por: Tom Dheere
- Duración: 5 h y 21 m
- Versión completa
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General4 out of 5 stars 28
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Narración:4 out of 5 stars 22
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Historia4 out of 5 stars 22
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.
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4 out of 5 stars
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Great stuff, but read to fast!
- De Chris en 02-06-12
An Innovative Way To Look At Marketing
Revisado: 12-14-11
What made the experience of listening to Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests the most enjoyable?
I read posts from babyboomerswealthclub everyday and was looking for ways to monetize my hobbies as a baby Boomer. I find the ideas and suggestions in this book very innovative in how I now look at marketing my business. The book was easy to listen to and introduced fresh materials and new ways of thinking to stay in the game and craft new customer loyalty.
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