Suwathini Deva

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

A holy man to Hindus, a hero to Muslims, and a criminal to the British, Mohandas K. Gandhi was an inspiring figure of the 20th century, a man whose quest to live in accord with God’s highest truth led him to initiate massive campaigns against racism, violence, and colonialism.