Vlad Iv
- 2
- opiniones
- 3
- votos útiles
- 26
- calificaciones
-
Marketing: A Guide to the Fundamentals
- The Economist
- De: Patrick Forsyth
- Narrado por: Barnaby Edwards
- Duración: 8 h y 1 m
- Versión completa
-
General4 out of 5 stars 85
-
Narración:4 out of 5 stars 70
-
Historia4 out of 5 stars 67
The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
-
5 out of 5 stars
-
Excellent overview on marketing
- De Vlad Iv en 12-27-13
- Marketing: A Guide to the Fundamentals
- The Economist
- De: Patrick Forsyth
- Narrado por: Barnaby Edwards
Excellent overview on marketing
Revisado: 12-27-13
Any additional comments?
Peter Drucker defined marketing as "looking at the business through the customers' eyes."
This book is an excellent intro into the field of scientific marketing. Topics covered include: product life-cycle, marketing mix, pricing, market research (min you need to know).
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 2 personas
-
Marketing 3.0: From Products to Customers to the Human Spirit
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Kent Cassella
- Duración: 4 h y 41 m
- Versión completa
-
General3.5 out of 5 stars 45
-
Narración:4 out of 5 stars 37
-
Historia3.5 out of 5 stars 36
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
-
4 out of 5 stars
-
Marketing 3.0 is about CSR
- De Vlad Iv en 12-22-13
- Marketing 3.0: From Products to Customers to the Human Spirit
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Kent Cassella
Marketing 3.0 is about CSR
Revisado: 12-22-13
Would you recommend this audiobook to a friend? If so, why?
Only to those who like Corporate Social Responsibility (CSR) and understand this topic. Sin industry marketers, do not bother to buy.
Was there a moment in the book that particularly moved you?
Marketing 1.0 is product-centered; marketing 2.0 is customer focused and 3.0 is basicaly CSR
Any additional comments?
Lower your expectations before reading this book - it is all about Corporate Social Responsibility (CSR) marketing. If CSR resonates well with you, this book is for you.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona